#redirectTemplate:Dated maintenance category This list of U.S. state slogans makes up the advertising slogans, currently and formerly used by U.S. states. Most states establish such slogans for the promotion of tourism. These slogans are occasionally included on state-issued automobile license plates and the U.S. Mint 50 State Quarters coinage.
There is a separate list of U.S. state mottos and list of U.S. state nicknames.
| State | Slogan |
|---|---|
| Alabama | Share The Wonder[1] |
| Alabama the beautiful[2] | |
| Where America finds its voice. Alabama[3] | |
| Alaska | Beyond Your Dreams, Within Your Reach |
| Arizona | The Grand Canyon State (also on its license plate) |
| Arkansas | The Natural State (also on its license plate) |
| (formerly) Land of Opportunity | |
| California | Find Yourself Here |
| Colorado | Colorful Colorado[4] (license plates 1950-1955, 1958-1959, 1973-1974) |
| Enter a Higher State[5] | |
| Pike's Peak or Bust[6] (1858-1861) | |
| Rocky Mountain High[7] (state song written 1973) | |
| Where the Columbines Grow[7] (state song written 1896) | |
| Connecticut | "CONNECTicut" (Used in vacation promotions) Full of Surprises |
| You Belong in ConneCTicut [8] | |
| (formerly) Better yet, Connecticut | |
| Delaware | It's Good Being First (Delaware was first state to ratify the Constitution) |
| (formerly) "Small Wonder | |
| (formerly) "Smaller, Faster, Smarter. | |
| District of Columbia | The American Experience |
| Taxation without Representation (also on its license plates) | |
| (formerly) Celebrate & Discover | |
| Florida | Sunshine State (formerly The Land of Good Living)[9] |
| Georgia | Georgia on My Mind (also its state song) |
| Hawaii | The Islands of Aloha |
| Idaho | Great Potatoes. Tasty Destinations. |
| (formerly) Famous Potatoes (also on its license plate) | |
| Illinois | Mile After Magnificent Mile |
| Right Here. Right Now. | |
| The Land of Lincoln | |
| Iowa | Life Changing |
| Fields of Opportunities (formerly) "You make me smile" | |
| Indiana | Restart Your Engines (cf. "start your engines" at the Indianapolis 500) |
| (formerly) Enjoy Indiana | |
| Kansas | There's No Place Like Home (cf. the ruby slippers in The Wizard of Oz) |
| Kansas, as big as you think | |
| (formerly) Simply Wonderful | |
| (formerly) Land of Ahhs (pronounced like "Land of Oz") | |
| Kentucky | Unbridled Spirit (also on its license plate) |
| (formerly) It's That Friendly | |
| (formerly) Where Education Pays[10] | |
| Louisiana | Fall in love with Louisiana all over again[11] |
| Come as you are. Leave Different. | |
| Sportsman's Paradise (on its license plate) | |
| Maine | Worth A Visit, Worth A Lifetime |
| The Way Life Should Be | |
| Where America's Day Begins (seen on driver's license) (Maine is the furthest state east.) | |
| Vacationland (also on its license plate) | |
| It must be Maine | |
| Maryland | Maryland of Opportunity[12] |
| (formerly) Seize the Day Off[13] | |
| (formerly) America in Miniature | |
| (formerly) More Than You Can Imagine | |
| Massachusetts | Make It Yours |
| (formerly) Take a Real Vacation | |
| The Spirit of America (on its license plate, also an unofficial state song) | |
| Michigan | "Pure Michigan" (Tourism)[14] and "Getting The Upper Hand" (Business Attraction)[15] |
| (previously) Say Yes to Michigan | |
| (formerly) Great Lakes, Great Times; More To See. | |
| Water Winter Wonderland, Great Lakes State (on license plates) | |
| Minnesota | Explore Minnesota |
| Land of 10,000 Lakes | |
| Mississippi | Feels Like Coming Home |
| The South's Warmest Welcome | |
| Missouri | Close to Home. Far from ordinary. [16] |
| The Cave State[17] | |
| (formerly) Where The Rivers Run | |
| Montana | The Last Best Place |
| Big Sky Country (on its license plates) | |
| Nebraska | Possibilities...Endless |
| The Good Life | |
| Nevada | Wide Open |
| Battle Born | |
| Home Means Nevada | |
| The Silver State | |
| New Hampshire | You're Going to Love it Here |
| Live Free or Die (on its license plate) | |
| New Jersey | Come See For Yourself (2006 - present)[18] |
| (formerly) What a Difference a State Makes | |
| (formerly) New Jersey and You: Perfect Togetherhttp://www.nytimes.com/1999/08/15/nyregion/perfect-together-new-jersey-kitsch-diners-rest-stops-there-she-goes-again-miss.html | |
| New Mexico | Land of Enchantment (also on its license plate) |
| New York | I Love New York (also its state song) |
| Uncork New York (Upstate wine country) | |
| North Carolina | A Better Place to Be |
| First in Flight (on its license plate; cf. Wright brothers: Ohio/North Carolina rivalry) | |
| North Dakota | Legendary |
| Ohio | So Much to Discover |
| Birthplace of Aviation (on its license plate; cf. Wright brothers: Ohio/North Carolina rivalry) | |
| Birthplace of Aviation Pioneers (on its 50 state quarter; for the Wright brothers, John Glenn, and Neil Armstrong)[19] | |
| (formerly) The Heart of It All | |
| Oklahoma | Oklahoma is OK |
| Native America (also on its license plate; cf. Indian Territory) | |
| Oregon | We Love Dreamers (2003 - present) |
| Things Look Different Here (1987 - 2003) | |
| Pacific Wonderland (on its license plate 1959 - 1966) | |
| Pennsylvania | State of Independence |
| (formerly) Memories Last a Lifetime | |
| You've Got a Friend in Pennsylvania | |
| America Starts Here | |
| Puerto Rico | La isla del encanto (Spanish) Translated to English :: Island of Enchantment (also on its license plate) |
| Rhode Island | Unwind (formerly) Hope |
| South Carolina | Smiling Faces. Beautiful Places. (also on one of its two base license plates) |
| South Dakota | Great Faces. Great Places. |
| Tennessee | Tennessee- America at its best |
| (formerly) Sounds Good to Me (formerly on its license plate) | |
| (formerly) Follow Me To Tennessee | |
| Texas | It's Like a Whole Other Country (used only in domestic advertising) |
| (formerly) deep in the heart of texas (originally an anti-littering slogan, later widely used on promotional T-shirts) | |
| State of the Arts (on special license plate) | |
| Every thing's bigger in Texas | |
| The Lone Star State | |
| Utah | This Is Still The Right Place[20] |
| Life Elevated (also on its license plate) | |
| Greatest Snow on Earth | |
| Utah! Where Ideas Connect | |
| Vermont | Vermont, naturally |
| (formerly) I LoVermont[citation needed] | |
| Virginia | Virginia is for Lovers (Recently accompanied with newer slogan: Live Passionately [21]) |
| Washington | Say WA! |
| (formerly) Experience Washington | |
| West Virginia | Wild and Wonderful (was replaced by "Open for Business" before being changed back; also on its license plate as Wild, Wonderful) |
| (formerly) Open for business[22] | |
| (formerly) Almost Heaven | |
| Wisconsin | Live like you mean it |
| America's Dairyland (on its license plate) | |
| (formerly) Life's so good[23] | |
| (formerly) Escape to Wisconsin[23] | |
| (formerly) Stay just a little bit longer[23] | |
| Wyoming | Like No Place on Earth |
| Forever West (Seen on welcome signs on highways) |